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Business Model Innovation

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Charles Darwin

“It is not the strongest of the species that survives but the most adaptable”

The business world is getting more and more uncertain, volatile, complex, ambiguous.

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Industries are maturing. Products are maturing. New competitors are entering the market at high speed, customer expectation changes and digitalisation requires your business to change. So you need to take action. But where to start?
Sometimes new products and services fall short of the expectations.

Business model innovation is a central part of a sustainable competitive advantage and has the potential to deliver significantly higher growth compared to product and process innovation.

Companies have to learn to get comfortable with change and continuously run processes of evolution to stay relevant, attract the best talent, meet increasing customer expectations and in the best case stay ahead of the competition.

Even the best and smartest employees are affected by organisational blindness now and then. Therefore I am bringing external perspective to the table, show how other industry leaders solve the same challenges, analyse market trends and accompany organisations
researching, ideating and evaluating new, profitable, user-centered business models confirming the desirability and feasibility.

I am supporting in fields such as information access and research, facilitation of tools and project management to spot the right opportunities for future growth.

Don't worry. Innovation is not rocket science. It is a methodical, repeatable and predictable process.

Star Wars: The Empire Strikes Back

Luke: "I can't believe it." Yoda: "That is why you fail."

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We apply a structured 4 step process to assess the desirability and feasibility:



360º understanding the market, drivers of change and changing customer expectations


Problem fit

Understanding and sizing the customer problem and ideating new business models as a solution hypothesis


Solution fit

Validation and testing of our solution approach with real customer feedback


Market fit

Validation of the business potential with the help of prototypes/minimum viable products


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Identify key market opportunities (market size/TAM), new technologies and other main drivers of change.

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Identify the ideal customer segment, the size of the problem and the opportunity - desirability and viability check.

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Identify assumptions and experiments to test and validate the new business model with pilot projects.

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Design a pitch deck that can be presented to your C-Level to secure further funding and support.

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Luca Gatti – Partner & Associate Director Digital Acceleration @Boston Consulting Group

“Fabian and I worked together on a transformational project when he was at Coca-Cola. We worked on the exploration and assessment of new business models. Our work enabled the mobilisation of such a large organisation in a new, exciting direction. Fabian brought to the table strong marketing expertise, a lot of passion and a pleasant can-do attitude.”

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Birgit Clauss - Head of Marketing and eCommerce @Condor Flugdienst GmbH

Fabian supports Condor with leading strategic projects as well as marketing strategy planning. He always provides a hands-on approach, clear roadmaps and continuously challenges the business not only to strengthen and extend today’s business but also harness new tools and technologies to be more competitive tomorrow. He regularly proposes new ways of working to optimise our marketing efforts and to get to more data-driven decision making. His strong entrepreneurial mindset, marketing expertise and know-how of new technologies provide a fresh breeze and new perspectives to the business.

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Yannick Frank - CEO @hatchery

It was a lot of fun working with Fabian on a digital innovation project. Fabian has incredible abilities to discover potentials in markets and combine them with new trends. In addition, Fabian has led all project participants and stakeholders in the organizations excellently. Looking forward to the next projects!

Ready to get started?

I would love to hear your story and challenges to find out how I can help.