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Ideation Workshop

Get from opportunities and vague ideas to defined concepts in less than 2 days.

Start your innovation journey today
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What is Ideation?

“Ideation” defines the generation of new ideas and concepts to solve specific problems, either problem that your customers, consumers, or clients are facing (thus creating business concepts for new products and services that your organization can provide them with), or problems that your organization is experiencing (thus resulting into improvements in the internal structure or processes).

An ideation workshop is a quick, intensive, highly structured innovation cycle in which cross-functional teams explore solutions that address clearly defined problems (from a user or business perspective) by using various ideation techniques to come up with a diverse range of solutions.

Ideation workshopbenefits

  • Creating many solutions in a short amount of time

  • Co-creation of concepts leveraging internal know-how and external validated processes and methods. It is a structured process instead of “wild” techniques such as brainstorming.

  • Focus, prioritization, and alignment of cross-functional teams (+Voting avoids long discussions). Quick alignment of cross-disciplinary teams.

  • If applied correctly ideation keeps you focused on your user's problems and challenges and addresses the desirability of the solution.

  • It’s a judgment-free creation of solution approaches. It is a safe space for the novel, perhaps unconventional. As a consequence, it normally is fun and exciting.

When to use an ideation workshop?

  • After you properly defined the specific opportunity, customer, or business problem (in the best case in form of a How Might We (HMW) statement).

  • In the process of developing new services/products/experiences.

  • Finding new angles to solve complex problems.

OutcomesIdeation workshop

A strong(er) understanding of the problem.

Prioritized concepts, aligned with the team, and voted for democratically as a team.

An idea backlog for future prioritization/realization.

Visual artifacts (depending on the length of the workshop).

Ideation workshop Factsheet

  • Stakeholder Involvement:

  • Costs estimated (depending on requirements):
    Starting from 6K-8K

  • Time:
    Total 4-5 days (TBD with the client)
    1 day review/rework problem statement, How-might-we-statement (HMW), Product Alignment Document (PAD)
    1 day selection of appropriate techniques and workshop preparation based on the outlined scope
    2 x ½ day ideation workshop
    1 day documentation & handover

  • Deliverables/In-Scope:

    • Personalization of ideation workshop (selection of techniques to apply) based on the defined scope of the project
    • Ideation briefing for all participants (e.g. commercial goals, methodology used, introduction to the tools used in the workshop/onboarding).
    • Curation and management of external project participants.
    • 2 x ½ day Ideation workshop with client + external participants based on validated ideation techniques.
    • Documentation of ideation sprint.
    • Minimum 3 concept cards.
    • Idea backlog documentation.

Do you want more information about this service?

Reach out via email and I'll send you more detailed information or we can jump on a quick call to understand your situation, challenges, and objectives.

Please send me more details about this service


Michael Schwarz

Innovation Strategy Director @ The Coca-Cola Company

Fabian is a relentless advocate of customer & consumer centricity, he knows how to manage his projects in an agile way and lives the growth behavior of “progress over perfection”. Most importantly, he doesn’t shy away from getting his hands dirty himself, while making the team never lose sight of the bigger picture and objective of the project. Fabian is an amazing project lead and is using state-of-the-art tools to engage all team members in the project.

He’s extremely data driven both in terms of performance marketing, but also regarding consumer insights, and he is able to translate these insights into business opportunities for new products/services and pitch them in a comprehensive and convincing way to senior management


Birgit Clauss

Head of Marketing @ Condor Flugdienst GmbH

Fabian always provides a hands-on approach, clear roadmaps and continuously challenges the business not only to strengthen and extend today’s business but also harness new tools and technologies to be more competitive tomorrow. His strong entrepreneurial mindset, marketing expertise and know-how of new technologies provide a fresh breeze and new perspectives to the business.


Luca Gatti

Partner & Associate Director Digital Acceleration @ Boston Consulting Group

Fabian brought to the table strong marketing expertise, a lot of passion and a pleasant can-do attitude.


Martin Schumacher

Head of Sales @ kicker

Fabian knows a lot about new business models and startups and brought cheerfulness and easiness into the project, which we did not have like this before.


Alex Clavien

Management Consultant for Strategy, Innovation & Growth

Fabian worked with us on a disruptive project at Coca-Cola to create a new, consumer-centric business model. He has a strong entrepreneurial mindset and expertise in different innovation frameworks and tools. His ability to focus on consumer needs helped us to shape this project and build an effective solution. I can highly recommend Fabian and it would be a pleasure to work with him again.


Fabian Roschig

Master Strategic & Innovation Management
Agile Leadership Expert
Certified ScrumMaster® (CSM®)
Certified Design Sprint Facilitator
Certified Mastering Business Model Innovation
Certified Mastering Value Propositions
Certified Mastering Business Testing
Design Thinking for innovation Expert
Diploma Advanced Digital Marketing
Diploma Tourism- & Eventmanagement
Postgraduate studies SEO, SEA, Display, Social Media

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About Me

My name is Fabian Roschig and I am an innovation and strategy consultant.

In the last 12 years, I founded 2 startups, an incubator for travel startups for Telefónica and had the privilege to advise companies like The Coca-Cola Company, Condor, TUI Travel PLC or kicker on innovation and strategy. I am also a mentor for several startups in the travel and FMCG sector as well as a guest lecturer at ESERP - one of Spain's leading private universities in entrepreneurship.

During this time, I have been able to accompany many sustainable and innovative solutions to generate added value for companies and consumers.
These diverse assignments have sharpened my view on the individual challenges in innovation and growth of each company and helped me to provide the right strategies, methods, and processes based on the individual strengths of each company. It doesn't matter if it's a startup or a Fortune 500 Company.
I have experience working with cross-functional teams, (C-level) stakeholder management, and agile project-based working methods.

I look forward to your, individual challenges and would be happy to assist you as a consultant or sparring partner for your growth initiatives.

Book your initial call with me.

I am looking forward to your challenges and a first meeting to understand your status quo and objectives.

Schedule your call here