Photo partner

Birgit Clauss - Head of Marketing and eCommerce @Condor Flugdienst GmbH

Fabian supports Condor with leading strategic projects as well as marketing strategy planning.

He regularly proposes new ways of working to optimise our marketing efforts and to get to more data-driven decision making. His strong entrepreneurial mindset, marketing expertise and know-how of new technologies provide a fresh breeze and new perspectives to the business.

About the project

DATE 2017
CLIENT Condor (Thomas Cook Airlines)

Highly personalised, relevant post booking communication for Condor customers

Deliver highly personalised, relevant post booking communication to Condor customers while increasing ancillary revenues (seats, meals, inflight entertainment etc.)

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THE RESULT

Improve all marketing KPIs considerably (opening rates, click through rates) and more important 24% Sales Uplift YoY (year on year) of ancillaries generated by the post booking communication

THE APPROACH

Consolidate all customer data in SAP BW to feed them into dynamic email templates (provided by Selligent Marketing Cloud). Personalise offering (extras) based on preferences and already booked services and personalise flight specific information (airport information, park&fly, third party provider such as hotels and rent a car) based on origin and destination set.

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Ready to get started?

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