Run to Market Optimize Scale.

SERVICES

Create a digital marketing strategy that will optimize current results or accelerate time to market.

Today we live in an attention economy. We are exposed to over 5.000 marketing messages a day confirmed by recent studies. You have to find a way to cut through the clutter, be bold, be relevant or you’ll vanish and throw money down the drain. In response to rapidly changing consumer behaviours and the proliferation of multichannel touchpoints, it is essential to perfectly understand your buyer personas and the customer journey.
Furthermore your newborn product or service only starts to create value once it gets traction and people are actually starting to use it and are willing to pay for it (desirability and viability). We know go-to-market tips and tricks to rapidly test and validate your new digital products and services...

“Ideas are easy, execution is hard”

- Guy Kawasaki

Approach

Evidence-based and kpi-based go-to-market and scaling. We believe in insights, learnings and continuous iterations to find the best activities that fit your customer segment. We believe in scalable solutions and a mix of paid solutions and “hacks” that cut through the clutter and will have a true impact.

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Evidence-based

Evidence-based

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Go-to-market

Go-to-market

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Kpi-based

Kpi-based

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Scaling

Scaling

Results:

Fast, tangible results to check product adoption (desirability) and willingness to pay (feasibility).

Insights report to take further decisions on marketing activities.

Fabian supports Condor with leading strategic projects as well as marketing strategy planning. He always provides a hands-on approach, clear roadmaps and continuously challenges the business not only to strengthen and extend today’s business but also harness new tools and technologies to be more competitive tomorrow. He regularly proposes new ways of working to optimise our marketing efforts and to get to more data-driven decision making. His strong entrepreneurial mindset, marketing expertise and know-how of new technologies provide a fresh breeze and new perspectives to the business.

Birgit Clauss – Head of Marketing Thomas Cook Group Airlines
Birgit Clauss – Head of Marketing Thomas Cook Group Airlines

CONTACT

I would love to hear your story and innovation and marketing challenges and find out how I can help you.