Highly personalised, relevant post booking communication for Condor customers

About the
project

2017
Condor (Thomas Cook Airlines)

Highly personalised, relevant post booking communication for Condor customers

Deliver highly personalised, relevant post booking communication to Condor customers while increasing ancillary revenues (seats, meals, inflight entertainment etc.).

The Approach

Consolidate all customer data in SAP BW to feed them into dynamic email templates (provided by Selligent Marketing Cloud). Personalise offering (extras) based on preferences and already booked services and personalise flight specific information (airport information, park&fly, third party provider such as hotels and rent a car) based on origin and destination set.

The Result

Improve all marketing KPIs considerably (opening rates, click through rates) and more important 24% Sales Uplift YoY (year on year) of ancillaries generated by the post booking communication.

“Fabian and I worked together on a transformational project when he was at Coca-Cola.

We worked on the exploration and assessment of new business models. Our work enabled the mobilisation of such a large organisation in a new, exciting direction.

Fabian brought to the table strong marketing expertise, a lot of passion and a pleasant can-do attitude. He contributed to creating a positive and productive collaboration between AKQA and Coca-Cola. He was also used and effective at working remotely. We delivered the whole project mostly by connecting over video and calls and working on shared documents.”

Luca Gatti – Executive Director Business” is locked
Luca Gatti – Executive Director Business” is locked