New Business Design.

SERVICES

All companies are under pressure to rapidly find new growth opportunities. You’ll need fresh and modern products and services beyond your traditional cash-cows.

In contrast traditionally companies spend months on defining the scope of a project, the perfect solution which has to be approved by multiple stakeholders.
Once approved normally it is directly developed within the corporate IT infrastructure and often overengineered before put in front of customers to receive critical feedback which often leads to worse results than expected as the product does not 100% match the customer expectations.

From changing customer expectations and behaviour to the rapidly changing technological environment to completely new types of competitors.

Approach

We apply a structured 4 step process to assess the desirability and feasibility:

Explore, ideate, prototype, and validate. With this service we create an experiment framework to rapidly test hypotheses and iterate development cycles with customer feedback. We translate business challenges to new products and services uniting customer problems, business values and tangible results.

/1

Explore

Explore

/3

Prototype

Prototype

/2

Ideate

Ideate

/4

Validate

Validate

Results:

Customer map (jobs, pains, gains) and ideation workshop to explore suitable products and services to cover these unmet customer needs.

From idea to validated prototype using startup methodologies.Quick and cheap way to test if you are on the right track and answer your critical business questions faster.

Validated learning and tested assumptions with critical feedback from real user

Monitor the results and innovation KPIs (Key performance indicators) of the market fit. First business results to secure innovation investment and get further C-Level support.

“Fabian worked with us on a disruptive project at Coca-Cola to create a new, consumer-centric business model. He has a strong entrepreneurial mindset and expertise in different innovation frameworks and tools. His ability to focus on consumer needs helped us to shape this project and build an effective solution.”

Alexander Clavien – Manager Digital Product and Innovation
Alexander Clavien – Manager Digital Product and Innovation

CONTACT

I would love to hear your story and innovation and marketing challenges and find out how I can help you.